Alex Sherman
Interior Designer
“Having moved over from working as an upholsterer, I can help spot opportunities to restore what you already have. The process for me is helping you find the things you love.
Trademark features include a keen eye for fabrics and a colourful mix of antique and modern pieces. Layouts, visual aids and enjoying the journey are key.”
Alex trained at KLC and works in CAD, finding clients appreciate having lots of visualisation tools to help with decisions. She has a keen eye for fabrics having spent ten years running an upholstery business while raising a family and freelancing for industry leaders in interior design. She holds qualifications in traditional and modern upholstery and continues to spot opportunities for clients to incorporate vintage pieces or re-use what they already have in projects. Her first love however was film.
“I do tend to watch films with one eye on the wallpaper and another on the stair runner. Having worked in my 20s as a camera assistant, I hold dear those years spent watching and learning from the work of great set and lighting designers.”
Alex moved into a city legal career for her 30s, living and working in Paris, New York and Shanghai. Now located in Barnes, Alex relishes the process of taking her clients on an enjoyable journey from dream to reality.
In addition to her residential work she has designed for Kit Kemp creating a show stopping headboard for the Covent Garden Hotel and also helped with the redesign of a Hyde Park casino, built in the 1860s for Charles Dickens biographer.
“The building is an arts and crafts gem with a huge turquoise and green mosaic glass ceiling in the library. I have a particular love of the craftsmanship put into buildings of this era, and it was very special to design bespoke carpets and decorative paint effects staying true to the style of the period.”
What clients say about Alex
Victorian House in Fulham
“Alex’s knowledge, passion and experience in interior design has been crucial in the ongoing process of furnishing my home. She is incredibly patient, taking the time to understand my preferences and ensuring everything meets my expectations. She communicates clearly and keeps me informed throughout the process.
Her skills in creating floorplans and 3D visuals have been particularly helpful, allowing me to visualize the final outcome and make confident decisions. Working with Alex has been a great experience, and I can highly recommend her services.”
Chelsea Apartment Interior Design
“We would absolutely recommend Decorbuddi! Our experience with Alex far exceeded our expectations and we had consulted other designers and design services. We tend to be busy, unfocused, particular and indecisive. Alex helped streamline our thoughts and ideas. She provided samples, examples, mood boards and exposure to so many resources and companies we were unaware of and unlocked the world of London design. She truly helped turn our tiny flat into a lovely home. I would give 6 stars if I could!”
Queens Park Apartment Interior
Alex helped me with the interior of my new flat, a three-month process which was entirely positive from start to finish. She has a wonderful eye and provided a terrific short list of designs which met the requirements I had provided. Once the choices had been made, she helped manage suppliers and deliveries and ensured the whole project came together with minimal input from my end. I am thrilled with the end result and would recommend Alex without hesitation.”